LO1 Analysis of Gumtree

A)The purpose of Gumtree is to sell your unwanted products and you also have the opportunity so buy a vast range of products. On Gumtree you can advertise jobs and apply for them. You can also advertise services like childcare and transport. The website is also very community based so if you want a product the website will show you the ones on sale in your area. So the target audeince is people from communities.
B)The visitor needs will be finding a specific product that they want so the website needs a search bar to enable the visitor to do that. The visitor might also want to see what products are available in their area because it might be a big product. Also the visitor might want services from people like plumbing and gardening in their area. So the user will need search bars and categories to be able to use the website properly.
C)The website is set out quite simply. When a user searches for a certain item like a car. The website will provide a small picture and basic information for the user to scroll through. This means that they don't have to read through lots of information about the different cars the can just get a basic overview, this makes the experience better for users.
D) The header has a search item bar and a search location item. This means the user can refine their search to find something they want in their area. Also there is a link where you can add an advert and sell things. The header also has the companies logo and name. Finally users can login to their account and get help. Also on the homepage there is an advert this is quite big and will be used for profit. Also on the homepage there is some of items that they sell. This is to show the user the wide range of things they sell and hopefully entice people to buy the
items.
E) The audience benefits from the website because they can sell their things and get money. They an also buy stuff for cheaper prices. Another benefit is that they can find items they need in their area so won't have to pay as much for shipping. Also the user will feel like they are contributing to the community.  The company benefits because they take away a profit from people buying and selling also they will gain money from advertising.
F)In the past 14 years the website has changed dramatically. The shade of green has gone lighter. Also on the only website the logo is huge and takes up most of the website. On the new one it it very small this is because people know the website and it is popular so it doesn't need to be as big. On the new homepage there is more information about the products they sell. The new website also has more interactions with the user with a search bar. Another difference is that there are images on the new website this shows off the products they sell, instead of the old website.