LO1 Analysis of Twenty One Pilots

A)The purpose of this website is to advertise the band. It shows their albums, their recent tour dates and the merchandise they sell. This gives visitors of the website a massive insight into the band and what they are about. It advertises the brand of the band. The target audience is people who like the band and are fans of it.
B) Visitors of the sight will be fans of the band. So they will want to but the bands merchandise so they feel part of the fandom. Also they will want to buy tickets for the concert so they can see them live and feel more connected to the band. So the website needs to showcase the merchandise in a way that people will want to buy them. The website also needs to show the tour dates to users can go see if they can see the band live.
C) The website clearly shows the merchandise and makes it look good. Also it is instantly on the homepage when you are scrolling down. This makes it easier for the user to find out the want. There are clear links to the clothing shops and where to but tickets.
D) When you first click on the website the members of the band are on the home screen. Then the website automatically goes down to the merchandise they sell and the prices. There is a scrolling side bar that shows the logo of the band, a pop up so you can go directly to the categories you want. It also has a link to sign up to the mailing list. The website also shows the bands different social media with links to all of them. It also shows the most recent music videos from the band. The footer has the opportunity to sign up agin and it has their social medias again.
E) The audience gains information about the band, the opportunity to buy their merchandise and see tour dates, music videos and photos. They also benefit cause they can sign up to the website to get new information. The company benefits because they can gain money from the merchandise and tickets sold. Also they can gain more followers on their social media.
F)The biggest change in the website is the theme. As the band had changed through different genres there theme has changed. The old website has mostly white and is very clear and clean. With three simple links to follow them online, download and contact them. So the only website was very minimalistic because the band was new and not that popular so they couldn't sell merchandise. because the website is more popular now they need more information. Also the logo of the bad is around the home page more on the new website.