B)The visitor needs are to listen to music easily, to be able to search or artist and for them to create their own personal account. Spotify allows you to link up the account with your facebook. This means that you can follow and listen to your friends music. So with this personal account Spotify allows you to save artists, songs, albums and make playlists. For the user the categories are put into sections on the side bar.
C) If an user has the Spotify app and it downloaded onto the users computer, the website will show the user what they last listen to on their phone. The website also provides different playlists for certain genres of music. There are also playlist for certain moods. This means that if the user wants to listen to a certain genre or find new artists in the genre they enjoy. Spotify makes this all easier.
D)There is a side bar that holds the playlists you have made. This has been placed there so the user can access it on any page of the website. It also holds your saved artist, albums and songs. The fact that the user can follow artist means that they can see all the music they have produced. Also the fact that users cam save certain albums means that they pick and choose which ones to keep. This enhances the user experience and allows them to build up a more personal account. In the footer there is a play/ pause button, a rewind and skip button. This makes it easier to listen to music and is more convenient. Also the website gives you the option to see the lyrics to the song. This is made by the users of the website putting the lyrics in time with the song. This enables the users to learn the lyrics and see what they are. The footer also has the option to shuffle the music or play it in loop. Finally it has audio control so the user can choose how they listen to the music.
E) The audience benefits because they get to listen to free music and have a personalised account. Which entertains them because of that. But if the user doesn't upgrade to premium they have to listen to adverts and they are only allowed 6 skips per hour. Then company benefits because they gain money from advertisements, also they get Facebook accounts, so they can advertise their company more. Also if someone upgrades to premium they pay the company £7.99 a month.
F) This is the Spotify website in 2007. As you can tell it is pretty barren, this is because the website was only just starting and it was unpopular. They had to build up a name for themselves before they started making deals with artists to gain copyright. So for the first few years on the website they were asking for employers talking about the website and what the are about The layout now has lots of information and links. It is a lot more interactive with the ability to make playlists. Also the website has changed the colour scheme. The logos iconic green has gotten darker and the websites page has gone to a black/ grey colour. This makes the colours of the albums stand out more. 
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