LO1 Analysis of Twitter

A)The purpose of twitter is to socialise with friends and follow celebrities. You can follow friends and talk to them also you can follow you favourite celebrities and see what they are up to. It gives people a chance to feel closer to the people the idolise. The target audience are people who enjoy socialising. I think the age range would be 15-30 year olds.

B) People use Twitter to express their opinion so being able to tweet things is very important. Also they will want to find out what other people are tweeting about and see what is trending. But people have a restriction on Twitter that they have to write 140 characters. Also users will want a fast instant system where new tweets come in instantly on the users homepage.
C)The Twitter website is pretty easy to navigate round. There isn't loads of different pages. So this keeps the experience pretty simple. For the user it means it' s easier to use. Also it's clearly mapped out, Also the basic information like number of followers and number of tweets is big so the user looks at that first, that is good because it is important information.
D)The features of the website. The header has the options to go on to the users homepage, notifications and messages. They can look at what the people they have been following have been tweeting. They can look at the tweets they have been mentioned in, the favourites they have gained and the retweets they have gained also. Also on the right hand corner there is a big blue button giving the user the ability to tweet. Next to it is the users photo icon to show that they are logged into their account. On the left hand side it says the tending topics of the day this shows the user what is going on.
E) The audience can gain friends and information from website. The user benefits because they can express their opinion. Also they can look at what their favourite celebrities have been up to and this makes the user feel closer to them as Twitter is quite personal. The company benefits because they can advertise and gain information about people.
F)The website has changed a lot in 9 years, The website used to have a lot of colour. The logo has changed from the name of the company to a little blue bird. Also the placement has changed from the left hand side to the middle. This is more simplistic and makes the website look more sophisticated. Also the lack of colour in the background makes it look minimalistic and simple. This makes it more appealing to a modern audience compared to the bubble writing of Twitter and the blue clouds in the background. Twitter looks more 'grown up' now. Blue is the staple colour of the website. So just having the foreground din that shade of blue makes it more subtle.