LO2 Audience

Audience profile- Thomas is 30 and has a 8 year old child called Benjamin. He lives with his wife and child in Sheffield. Thomas works in advertsments which puts him in the ABC socail grade. He likes to but products form his hometown as he feels he is putting money back into his community rather that big companies. Thomas doesn't like his Benjamin to use electronics and he wants him to grow up using toys. It is also clear that Benjamin likes building his toys. It's Benjamin's birthday coming up soon so Thomas is looking for a toy that has been made locally for Benjamin.